How does TrustMark™ help close deals faster?

TrustMark™ helps close deals faster by changing how buyers receive your contract before negotiation begins. It signals that the agreement is market-aligned and unlikely to require extensive review.

TrustMark™ is based on analysis performed by Certify™, which benchmarks contract terms against real-world market data. Only contracts that meet defined standards are certified.

From a buyer’s perspective, this reduces uncertainty. Instead of assuming the contract will require significant negotiation, procurement and legal teams can quickly see that it is within normal market ranges and ready to move forward.

This leads to:

• Fewer redlines and revisions
• Fewer escalations to legal
• Less back-and-forth negotiation
• Faster internal approvals

By reducing friction before negotiation begins, TrustMark™ helps deals move forward more efficiently and increases the likelihood of closing.